Not everyone is a natural born singer, dope percussionist, or overall just a dope musical genius. Soundcloud allows even the most mediocre of musicians to create beautiful music through listening, creating, and sharing different tracks. By focusing on personal artistry, this campaign will inspire people to believe that the music is inside of them and they should let it free.
Campaign: Let It Out
Key Message: Embrace your inner artist
Executions: 1 mural, 1 snapchat filter, 2 posters & 1 interactive pop-up
My Role: Copywriter & Assistant Art Director