Milk-Bone

Your pooch is the family member that you get to choose yourself! They're the perfect little addition. They don't nag like your wife, complain like your kids, or call you 50 times a day like your mother. Your dog is your favorite part of your family, so treat them like it and reward them with a Milk-Bone!
Campaign: For That Person In Your Life Who's Not Even A Person
Key Message: Pets Are People Too
Execution: 3 print & 1 billboard
My Role: Copywriter & Art Director
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