Not everyone is perfect, we all have insecurities. Research shows that most people feel that their teeth is something that they are most insecure about. This campaign taps into the insight that people feel the need to hide their teeth because they're embarrassed of them. However, with Crest 3D White Strips, you have no reason to hide your pearly whites!
Campaign: It's Your Time To Shine
Key Message: You have no reason to hide your smile
Executions: 3 print
My Role: Copywriter & Art Director