Command Hooks are super simple to use. You rip off the adhesive tape and stick it right onto your wall- voila! However, this campaign is based off the insight that our target (Gen Xers) doesn't like to take the easy way out and look lazy. We aimed to show that Command Hook is the best option to get the job done because it's all about thinking smart, not hard.
Campaign: Think Smart, Not Hard
Key Message: The easy way is the better way
Executions: 4 print, 1 outdoor escalator, & 1 social post
My Role: Copywriter & Art Director