Did you think that Care.com was a website just for childcare? WRONG. Thats the misconception. Care.com has waaaay more to offer than just matching potential babysitters with families. They actually have other services such as senior citizen care, pet care, housekeeping, and so on. You know what the reality is? Busy people need help. This campaign is intended to highlight all the different aspects that Care.com has to offer in a simplistic, clean way and show that it is the brand that is there to help the busiest of people.
Campaign: We Can Help
Key Message: We all need a little help sometimes
Executions: 1 print, 1 billboard, & 2 bus shelters
My Role: Copywriter & Art Director